Shift Student Leadership Conference is an annual event put on by the mega-ministry Willow Creek Association in Chicago, IL. Their primary purpose is to empower the leaders of today’s generation by educating them on current trends, influences and innovation. When they approached us in 2006 to help them recreate the 2007 conference brand, methods and content, we knew that our prior experience in targeting the 18-34 demo would come in handy. Over the course of our consulting relationship we assisted the conference in crafting the conferences focus, branding, web and print marketing initiatives and overall "shift" to targeting their attendees through online and social media methods.
