Inspiration Cruises and Tours is host to some of the largest faith-based cruises and land tours in the country. Favored by recording artists, ministries and churches, they offer a premium travel experience while leaving a deeply personal spiritual impact. When Inspiration and their partner, Personality™, approached us to help breathe new life into their existing logo and identity package, we knew that we had to capture the essence of their reputation and create a logo that said it all.
In the end, we created a logo and identity system that was classic, timeless, elegant, yet forward-thinking. Combined with the use of embossing, foil accents and metallic ink, the client was thrilled with their new look, and so were we.